4 Ways to Instantly Improve Your Business Image
It can take years to establish a healthy business image and a minute to tarnish it. Your brand image is earned through your actions. You should always be aware of where your reputation stands and take action to improve upon it. Here are six steps business owners can take to improve their online image and reputation.
Build/Update Your Website
You have 10-20 seconds to impress your average web visitor, a Nielsen Norman Group study reports. Now is the perfect time to build or update your website with clear, focused, valuable content that entices customers to further explore your site. Design a user-friendly, clean, informative site that runs well on all devices.
When designing your site, give visitors multiple opportunities to find your business and get in touch with you. Once they reach your landing page after search, visitors should be able to find your contact information prominently displayed on all pages. Consider adding a live chat option to provide immediate answers for inquiring minds.
Establish yourself as an expert in the industry with a blog section on your site. Quality is more important than quantity, but aim to post at least twice a month to keep your blog updated and relevant.
Home In on Your Target Audience
Take time to define your target audience. Find out what motivates them and what sites they frequent; speak to what your target demographic cares about and ditch the “one size fits all” marketing approach; and define your target audience by creating personas of your ideal customers. Focus on these five techniques to find your ideal customers:
- Leverage your demographics.
- Visualize your target customer.
- Identify the pain points of real people.
- Find out where they hang out online.
- Get feedback from your customers and followers.
When you know who you are advertising to you can get on the right social platforms.
Establish a Social Media Presence
Much like a website blog, social media falls in the quality over quantity category. You don’t have to be on all social platforms several times a day to establish a presence, but you should figure out where your target audience is hanging out and which site supports the type of content you plan to post. For example, if you are a wedding photographer, Pinterest and Instagram will best support your marketing efforts through imagery.
Once you choose your platform, create a page that coordinates with the brand image you want to portray. Post content, engage followers, create relationships with influencers and track your analytics.
Elevate Your Customer Service
If you don’t take care of your customers’ issues with a virtual smile, someone else will. There are a growing number of channels that you can use to evaluate the quality of your services, and through social media, surveys and emails, businesses can gain valuable feedback on their services. Because online channels are so visible, negative feedback can hurt your brand image in seconds. VoIP can help keep customers happy and negative feedback at bay. Advantages of a VoIP service include:
- Call forwarding, routing and transferring so businesses never miss a customer inquiry at any time of the day.
- Interactive Voice Recognition (IVR) provides instant resolution.
- Voicemail to email features.
- Enhanced call monitoring.
It’s all about building relationships and trust. Help your customers feel valued through online engagement and they will reward you with positive reviews and feedback.