How VoIP Is Going To Change Your Business Strategies

Ever wish you could reduce your phone costs and gain access to great phone features for your business? Voice over Internet Protocol (VoIP) offers a great variety of different features you can begin using in your business to gain productivity and improve your effectiveness at work. You could even change your business strategies completely once you understand how to use VoIP to power your business telecommunications.

Top reasons why VoIP can change your business:

  • VoIP is Portable–Your phone number, calls and service is highly portable, allowing you to switch services if necessary and also take your phone access with you on the road.
  • Better Features–You can use VoIP’s rich feature set and functionality to do more.
  • Business-Friendly–With plans designed by VoIP vendors specifically for businesses, you can access features that can help you create call centers and other business-friendly systems.
  • Cost Effective and Efficient–VoIP plans are typically cheaper than traditional phone service, so you can save money and make your financial investment in phone service go further.
  • Connects You to More Customers More Effectively–You can make international calls, connect a distributed team together and use a variety of different communication methods.

Keep reading to learn more about how to put together a new business strategy with VoIP service. You may be surprised by just how much VoIP plans can help you accomplish in your work.

Article Contents:

  1. VoIP Overturns Telecommunications Norms
  2. Using VoIP at Your Business
  3. Embracing New Business Strategies
  4. Steps to Take and Best Practices

1. VoIP Overturns Telecommunications Norms

With VoIP, you step outside traditional phone service and acquire new features and possibilities. VoIP service works differently from traditional phones, which is why VoIP service has almost magical qualities compared with older business phone systems. Instead of relying on the copper wire networks of past phone plans, VoIP uses the Internet to route phone calls, SMS text messaging and video conferencing. Because of this, VoIP is much cheaper and easier to maintain, with little-to-no infrastructure except the network connections necessary to access the Internet. Phone companies can pass these savings on to their subscribers, who then pay significantly less for service. The phone company is still highly profitable under this model because their business expenses are low. Why does this matter to you? Because you are able to get great-quality phone service cheaply and reliably.

When using VoIP service started to become more common, many businesses started to save significantly on their phone service costs. Small businesses gained access to the technology to build their own call centers without spending extravagantly on equipment or paying high fees for service minutes. Businesses that needed to do a lot of telemarketing or receive a lot of inbound calls began to have access to better phone technology and features to get their work done. It changed (and continues to change) business strategies at a lot of companies in different industries. It also made businesses that rely extensively on phone use more feasible and cost-effective.

2. Using VoIP at Your Business

To start using VoIP at your business, first figure out what you want your phone service to do for your business. Do you want to create a call center or contact center? Start a telemarketing campaign? Or simply create a robust business communications system? There are plenty of different uses for VoIP service.

Ideas for new business strategies:

  • Call Centers–You can create your call center or contact center, even if you have a small business. Create a phone extension for every user. You can even have employees use their smartphones and receive calls from home–callers probably cannot tell the difference, because the VoIP system queues calls and routes phone traffic in a similar fashion to how traditional call centers operate.
  • Telemarketing–If you want, you can start a telemarketing campaign. Be careful to follow any applicable telemarketing laws and regulations that apply in your area.
  • Unified Communications Systems–Gain access to a robust unified communications system for your business. When you can accomplish more with your communications, you may improve your productivity.

3. Embracing New Business Strategies

New business strategies can help your company make the most from VoIP service and functionality. If you are not sure how to start strategizing about your communications system, keep reading for ideas.

Business strategy is about more than just changing your methodology. It is about adopting a philosophy of continuous improvement that keeps your business lean and agile in rapidly-changing environments. Businesses that can take on new challenges with enthusiasm and intelligence stand a better chance of surviving and thriving.

With VoIP, you have access to more technology that can help you accomplish your business goals. Since this technology opens up additional communications possibilities, it is a great way to boost your ability to reach out to customers, stay in contact with vendors and communicate within your organization. Be open to the possibilities and be flexible enough to accept new opportunities that present themselves.

4. Steps to Take and Best Practices

Now that you are ready to begin using VoIP in your own business, you can start taking these steps and applying these best practices. These suggestions are designed to help you find your way as you begin using VoIP and start improving your telecommunications strategies.

Steps to Take

First, you will need to begin the process of shopping for a VoIP vendor. From there, you can start service and begin using your new VoIP system to help your business.


  1. Decide on a budget first–knowing how much you can afford to invest in your phone system will help guide you through the process.
  2. Think about what you are trying to accomplish with your business phone system.
  3. Create a list of dream features. If possible, rank them in importance so you know what you cannot live without.
  4. If possible, decide to compare several vendors before choosing finalists.
  5. Decide if you need to bring your own device (BYOD) into a phone plan, or if you plan to purchase or rent what your vendor recommends.


  1. Narrow your list down to a few finalists.
  2. Read reviews. If you can, talk with a few current/past subscribers to find out what their experience was like.
  3. If possible, talk with the sales team at each vendor and ask them questions from your list. Ask about how well their service works with your specific industry/type of business.
  4. Use a free trial, if available, to evaluate your top choice plan before making a final decision.


  1. After you made your decision, be sure to get adequate training in using the product. Learn how the online portal works, if applicable.
  2. Make sure your staff and coworkers receive enough training, if they will be using the phone system. Train an administrator to oversee and manage the phone system.
  3. As questions/issues arise, make notes and remember to contact your VoIP provider (if they provide technical support and implementation help). If necessary, hire in-house technical support to keep the phone system operational and to help deal with any ongoing issues or occasional problems.
  4. Secure your phone system so hacking activity is less likely to happen. Keep in mind that enterprise communications systems are frequently targets of hacking activities. Hackers can gain access to your business communications system and impersonate your organization, interfere with operations or participate in fraudulent activities. These activities can be very damaging to your business, your reputation and your profitability.

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