How Your Business Line Affects Your Bottom Line

If inbound calls convert 10 times higher than clicks, how do you plan to generate valuable personal leads without a business phone? Customers tend to feel more comfortable with brands they can relate to and put a face behind. Even if they order your product mainly online, just having the option to call a real person builds trust and encourages engagement. But with the advancements of internet marketing, businesses often put their phone numbers low on the priority list.

Advantages to having a business phone number:

  • Better understand your customers when you talk to them directly
  • Offer faster service
  • Build rapport and turn leads into lifelong customers
  • Build trust

So yes, your business phone number matters.

Whether you’re a small local business, a Fortune 500 company or a sole proprietor, be strategic in choosing a dedicated business number to increase the amount of high-value calls.

Vanity Numbers

If you want an easy-to-remember phone number that is clear on what your business does, create a vanity number. Custom vanity numbers include a word or mnemonic to help customers recall the number when they are ready to call. Whether you chose a toll-free 1-800 or local vanity number, you can boost your calls and sales with a memorable business phone number. Here are a few options to choose from:

  • Combine words into a call to action (1-818-RENT-CAR)
  • Use a simple dictionary word (1-818-JACUZZI). Don’t get too creative with the spelling of the word because customers may end up calling the wrong number
  • Avoid hybrid numbers (choose 1-800-BUYCARS over 1-800-214-CARS)

Your vanity phone number can be one of your most valuable marketing hooks. They are especially useful to entrepreneurs who do business over the phone on a national or global level and to those who do a lot of TV, display or digital marketing.

1-800 Numbers and Other Memorable Prefixes

Infomercials or big businesses aren’t the only ones who can benefit from 1-800 numbers. It’s actually quite simple and inexpensive to set one up for your small business or sole proprietorship. Even though we don’t generally pay for long-distance anymore, there is still the power of toll-free numbers (including 800, 877, 888, 844 and 855).

Increase trust and boost professionalism with a 1-800 number. VoIP 800 services allow you to forward calls to your personal line or other devices, record unique greetings, route to different extensions, play call-holding music and get several voicemail options. Some companies offer numbers for a flat fee per month, while others charge a lower fee per month in addition to charging per minute.

Choosing the Right VoIP Provider

VoIP providers make it simple and relatively inexpensive to choose a business phone number, as opposed to using a traditional phone service. Businesses are able to reroute their toll-free or virtual phone numbers to local offices, mobiles or call centers, and they can monitor said numbers to see how much traction they are getting. You can customize your experience with a cloud-based VoIP phone system. But not all VoIP solutions providers offer the same features. Here are some common options:

  • Per user pricing
  • Toll-free calling
  • Number portability
  • 24/7 tech support
  • Security measures
  • Packed VoIP and Internet

Regardless if you choose a vanity number, 1-800 number or any plain ol’ local number, your phone is a powerful sales tool you don’t want to be without.

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